Wait, so, this is a video production company named...Pancake Boy Productions? Huh?
See, back in the day,"Pancake Boy" was the nickname given to co-owner Jordan Anderson by the staff of his favorite all-night diner, a shorthand to yell to the kitchen so the cook could have a shortstack ready in no time.
One could draw a few parallels between this story and today's Pancake Boy Productions. Sure, breakfast food and social media & TV ready videos & written content are different, but the approach Jordan and his partner, Christal Frost, take to serving their clients is no different: get to know them, understand what they're looking for, anticipate their needs and over-deliver in a way that really sticks with you.
We value two things above all else:
1) Telling good, compelling stories, and --
2) Making sure that WHAT your audience sees is contextual to WHERE they're seeing it.
That second one might sound a little confusing, but allow us to explain.
A television commercial is not necessarily good for social media, and vice versa. And, even when you've created something FOR social media, a good Instagram Stories post is not easily portable to LinkedIn.
There are subtle differences to how similar information needs to be presented in different places. The message needs to be different not only because the platforms (social networks, etc.) are different, but because the mindset of the user is different in different places.
Here's an example of what we mean when it comes to social media: